Social Media Marketing

img

Social Media Marketing

2 month

Social Media Marketing Course

Social Media Marketing (SMM) course at DICS is an advanced training program in social media marketing and optimization. The course is spread across 1½ month duration. This short term certificate course in social media marketing covers both basic & advanced concepts of social media marketing along with related tools and applications.

By pursuing this course students will acquire the skills related to good planning and successful implementation of social media marketing strategies. Course topic includes benefits of SMM, advertisements designing, Facebook advertising fundamentals, Twitter and LinkedIn for business, Google+ blogging strategies, Pinterest, YouTube, social media for Photo & Videos etc.

Eligibility to Join Social Media Marketing Course

Candidate must have good knowledge of computer basics and internet. Knowledge of any graphic designing application, HTML, and CSS would be an added advantage to join our advanced Social Media Marketing & Optimization Course.

What You Study?

Understanding Social Media & Marketing

  • Differences between Social Media Marketing and other Marketing.
  • Types of marketing
  • What are the benefits of Social Media Marketing
  • Facebook Advertising Fundamentals

  • Facebook Advertising Overview
  • Understanding Facebook Ads
  • Creating Facebook Ads
  • Additional Advertising Options
  • Managing Existing Ads
  • Viewing Advertising Data
  • Implementing Best Practices
  • Twitter for Business

  • Using Twitter for Business
  • Smart Twitter Account Setup for Business
  • Tweeting Strategically
  • Creating Engagement Opportunities
  • Creating a Rich Twitter Experience
  • Managing Your Twitter Activity
  • Integrating Twitter with Other Online Marketing
  • LinkedIn for Business

  • Developing Your LinkedIn Business Strategy
  • Finding Your Audience
  • Engaging Your Audience
  • Creating a Dynamic Company Page
  • Content Marketing with Your Company Page
  • Recruiting with LinkedIn
  • Google+

  • Using Google+ Pages for Business
  • Getting Started
  • Adding and Customizing Your Information
  • Google+ Pages Management and Awareness Building
  • Optimizing Your Google+ Pages for Google+
  • Tips and Tricks for Marketing with Google+ Pages
  • Measuring Your Google+ Page Success
  • Troubleshooting
  • Blogging Strategies

  • Blogging Overview
  • Setting up a Blog
  • Blog Posting
  • Blog Marketing
  • Making Money with Your Blog
  • Pinterest

  • Pinterest Basics
  • Marketing with Pinterest
  • YouTube

  • Optimizing Your Channel
  • Optimizing Your Videos
  • Uploading Your Videos
  • Social Media for Photo and Video

  • What Is Social Media?
  • The State of the Internet
  • Social Media Growth
  • Becoming an Enlightened Social Media User
  • Posting Strategies
  • Monitoring Your Social Identity
  • What You Study?:

  • Exploring various social media websites like Facebook, Twitter, LinkedIn, Google+ etc.
  • Differences between all the major social media sites
  • How to use social media sites for business?
  • Advertising on social media websites
  • Our Brochure:

    Career Options after this course

    Facebook PPC Expert, Social Media Marketing Professional, SMO Expert, Social Media Expert (SME) etc.