Social Media Marketing Course
Social Media Marketing (SMM) course at DICS is an advanced training program in social media marketing and optimization. The course is spread across 1½ month duration. This short term certificate course in social media marketing covers both basic & advanced concepts of social media marketing along with related tools and applications.
By pursuing this course students will acquire the skills related to good planning and successful implementation of social media marketing strategies. Course topic includes benefits of SMM, advertisements designing, Facebook advertising fundamentals, Twitter and LinkedIn for business, Google+ blogging strategies, Pinterest, YouTube, social media for Photo & Videos etc.
Eligibility to Join Social Media Marketing Course
Candidate must have good knowledge of computer basics and internet. Knowledge of any graphic designing application, HTML, and CSS would be an added advantage to join our advanced Social Media Marketing & Optimization Course.
What You Study?
Understanding Social Media & Marketing
Differences between Social Media Marketing and other Marketing.
Types of marketing
What are the benefits of Social Media Marketing
Facebook Advertising Fundamentals
Facebook Advertising Overview
Understanding Facebook Ads
Creating Facebook Ads
Additional Advertising Options
Managing Existing Ads
Viewing Advertising Data
Implementing Best Practices
Twitter for Business
Using Twitter for Business
Smart Twitter Account Setup for Business
Creating Engagement Opportunities
Creating a Rich Twitter Experience
Managing Your Twitter Activity
Integrating Twitter with Other Online Marketing
LinkedIn for Business
Developing Your LinkedIn Business Strategy
Finding Your Audience
Engaging Your Audience
Creating a Dynamic Company Page
Content Marketing with Your Company Page
Recruiting with LinkedIn
Using Google+ Pages for Business
Adding and Customizing Your Information
Google+ Pages Management and Awareness Building
Optimizing Your Google+ Pages for Google+
Tips and Tricks for Marketing with Google+ Pages
Measuring Your Google+ Page Success
Setting up a Blog
Making Money with Your Blog
Marketing with Pinterest
Optimizing Your Channel
Optimizing Your Videos
Uploading Your Videos
Social Media for Photo and Video
What Is Social Media?
The State of the Internet
Social Media Growth
Becoming an Enlightened Social Media User
Monitoring Your Social Identity
What You Study?:
Exploring various social media websites like Facebook, Twitter, LinkedIn, Google+ etc.
Differences between all the major social media sites
How to use social media sites for business?
Advertising on social media websites
Career Options after this course
Facebook PPC Expert, Social Media Marketing Professional, SMO Expert, Social Media Expert (SME) etc.