What is Search Engine Optimization
Search Engine Optimization (SEO) is widely used technique of digital marketing over the internet. SEO tricks & techniques enable the website owners to rank higher in search engine result pages (SERPs). That is to say, “higher the visibility in search engines, probability of being visited by great amount of audience”
Ranking higher in search engines is a complex process can only be possible through Search Engine Optimization (SEO) techniques. ADMEC Multimedia Institute is the well-established institute in Delhi-NCR imparting sophisticated training in SEO the field of Digital Marketing. At our institute students of SEO Course will get trained in advanced SEO techniques which enable them to make business websites rank higher and reachable to large amount of audience.
DICS SEO Master Course is an advanced course in Search Engine Optimization (SEO) which covers designing of essential stuff like website and ads, on-page and off-page seo, smo etc. The SEO Master course is spread across 3 months duration. Here students will get trained in fundamentals of search engine & their algorithms, types of SEO, keywords research & analysis, on-page and off-page optimization, social media optimization, performance analysis and reports etc.
Prerequisites to Join this Advanced SEO Course
Candidates who want to pursue Advanced SEO Master Course from our institute should have familiarity with Windows or Mac operating system, and basic computer & Internet skills only. Prior knowledge of web page designing using graphic software, and HTML & CSS would be an added advantage.
What You Study?
Introduction to SEO
What is SEO?
Why SEO is important for a business?
A General overview on all SEO best practices
What is a search engine?
Anatomy of a search engine
Types of search engine
Primary search engines
Secondary search engines
Targeted search engines
What is query interface?
Search Engines and their Algorithms
About search engine results pages
Explaining crawlers, spiders, and robots
Important search algorithms
Retrieval and ranking in SEO
How search engines work
SEO means hard work!
Types of SEO and How They are Used?
White hat SEO
Black hat SEO
Gray hat SEO
What you need before Starting SEO for a Website?
You need a website
Creating a website using WordPress
Hosting & Domain
Uploading website on server
You need image ads too
The Theory Behind the Long Tail Search
What is long tail search?
How the long tail act
Characteristics of long tail keywords
Broad head vs. long tail
Importance of Keywords for Your Website
Why keywords are important
Research of keywords
Patterns, proximity, and stemming
Natural language vs. Boolean searches
Tips to Build A SEO Friendly Website
Internal Ranking Factors
Amount of text on a page
Location of keywords on a page
Text format and SEO
Creating Meta tags
Keywords in links
Content is king
Long-term content planning
Keyword density and SEO
Planning Site Structure
Number of pages
Page name or URL planning
Image name planning
About heading tags and their planning
Very Common SEO Mistakes
Errors (401, 404, 301 and 302 etc...)
Handling page redirections
Checking HTTP requests
Checking validation of your HTML and CSS
External ranking Factors
Why inbound links are important
Link importance (citation index)
Link text (anchor text)
Relevance of referring pages
Increasing link popularity
Link building strategies
Preparing Website to Upload on Server
XML sitemap creation
Add code for Google webmaster
Add code for Yandex webmaster
Add code for Bing and Yahoo web master
Add code for Google Analytics
Add urls for Facebook, Twitter, LinkedIn, Google+ etc…
Does Hosting & Domain Matter for SEO?
Types of Hosting
Types of Domain
How to select search engine friendly domain
Tips for SEO friendly hosting
Planning Off-Page Optimization
URL submission taking in account
Article submission and its role in SEO
PPT submission and tips how to create
Press release submission
Forum posting and guest comment
Question and Answers
Social Media Optimization
Overview of various Internet Marketing
Preparing Status Reports
How to plan weekly SEO
How to create status for client
Analysis our competitors
What You Study?:
Designing of Website Using WordPress
Uploading and Maintaining Your Website
Social Media Optimization
Performance Analysis and Reports
SEO Expert, WordPress Designer, SMO Expert, SEO Executive, Senior SEO, On-page SEO Expert etc