2 month

About Course

Google AdWords Master Course at DICS Multimedia Institute is an advanced Pay Per Click (PPC) course. The course is spread across two months duration. At DICS students will get advanced training in varied aspects of Google Ad-Words which enable them to attract more customers, how to reach people at the right time, advertising locally and globally etc.

Training in Google AdWords Master Course includes design of essential promotional materials using Photoshop, HTML5 and CSS3, AdWords account creation, keyword planning for AdWords, creation of campaigns, creation of first search campaign, looking at quality score, tracking ad performance, Google AdWords assessment, analysis of reports etc.

Eligibility to Join Google AdWords Master Course

Candidate must have good knowledge of computer basics and internet. Knowledge of website designing tools would be an added advantage.

Semesters and Modules:

Please go through the content and topics of this course.

Getting to Know AdWords

  • Explaining online advertising
  • Understanding pay-per-click advertising
  • Benefits of AdWords for a business
  • Understanding AdWords advertisements types
  • Understanding Google’s network
  • Know About Landing Page

  • What is a Landing Page?
  • Importance of Landing Page
  • Types of Landing Pages
  • Does Landing Page matters for AdWords?
  • Planning a Landing Page
  • Create Landing Page using Photoshop, HTML, and CSS
  • Getting Started

  • Creating your account
  • Exploring the AdWords account structure
  • Managing campaigns and ad groups
  • Exploring the AdWords’ interface
  • Researching Keywords for AdWords Campaigns

  • What is keyword research
  • Understanding keyword match types
  • Using negative keywords in AdWords
  • Evaluating a keyword
  • Using the Keyword Planner tool
  • Creation of Your First Search Campaign

  • Creating a new campaign
  • Targeting locations and languages
  • Setting your bidding strategy and budget
  • Setting your delivery and advanced settings
  • Using ad extensions in Google AdWords

    Creating Your First Ad Group

  • How to write effective text ads
  • Creating an ad group in Google AdWords
  • Working with additional ad groups
  • Using bid adjustments

    Looking at Quality Score

  • Understanding the AdWords auction
  • Understanding Quality Score
  • Identifying Quality Score issues
  • Improving Quality Score
  • Tracking Ad Performance

  • Defining conversions for your campaigns
  • Using AdWords Conversion Tracking
  • Installing Conversion Tracking code
  • Google Analytics to AdWords Linking
  • Performance Optimization

  • Measuring return on investment (ROI)
  • Enabling and finding conversion metrics
  • Using the Conversion Optimizer
  • Testing your ads with split tests
  • Understanding the balance between performance and volume
  • Using Display Ads in Remarketing Campaigns

  • Understanding remarketing in AdWords
  • Creating a remarketing list
  • Using display formats
  • Creating a remarketing campaign
  • Leveraging Video Advertising

  • Understanding video ads
  • Using YouTube TrueView formats
  • Creating a video campaign
  • Reading video campaign reports
  • Google AdWords Assessment

  • Project
  • Theory Test
  • Practical Test
  • What You Study?:

  • Designing of Image Advertisements
  • Animated Advertisements in GIF
  • Landing Pages using Adobe Photoshop, HTML, and CSS
  • Interface of Google AdWords and Editor
  • Creation of Ad Groups and Campaigns
  • Keywords Selection
  • Bid and its Management
  • Extensions
  • Settings
  • Audiences
  • Auto Targets
  • Exploring Dimensions
  • Segments and Filters in AdWords
  • AdWords' Tools and Opportunities Features
  • Payments and other Issues etc
  • Our Brochure:

    Career Options after this course

    PPC Expert, Google AdWords Professional, Google AdWords Executive, Landing Page Designer, Emailer Designer, Newsletter Designer etc.