Google Analytics Course
Google Analytics Course in our institute is 1 month duration course for internet marketing, digital marketing, and SEO professionals so that they can scan the performance of a website very precisely to work in the right direction. The training of this Google Analytics course is conducted by professionals in our institute and our Google Analytics instructors will discuss all the following given topics.
Eligibility to Join Google Analytics Course
Candidate must have good knowledge of computer basics and internet. Knowledge of website designing, SEO or Internet Marketing would be an added advantage.
Google Analytics Couse Learning Outcomes
1.Overview to Google Analytics
What is Google Analytics?
How this course can help you?
Interface Tour of Google Analytics
2. Introduction to Web Analytics
Downfalls of hit counting & turning data into information
Digital analytics: A tool and a process
3. What does Analytics Measure?
Defining objectives and conversions: What’s the purpose of having a website?
Understanding Data: Averages, segments, trends, and context
Familiarizing with segments
Understanding trends and context
4. Fundamentals of Google Analytics
Working process of Google Analytics
Setting up account for Google Analytics
Installation of Google Analytics tracking code on a site
5. Basics of Google Analytics Report
Understanding accounts & profile administration
Navigating the reports and the Data Over Time Chart
Selecting & comparing date ranges
Using annotations to make notes in Analytics Data
6. Report Preparation in Google Analytics
Comparing distinguished ways to view data
Navigating data with site usage, goals, and ecommerce metrics
Arranging data with inline and advanced filters
7. Illustrating Segmentation in Google Analytics
Importance of segmentation in data analysis
Slicing data with dimensions
8. Sharing Options in Google Analytics
Why data is shared?
Managing user accounts and their profiles
9. Reports (Visitor & Audience) in Google Analytics
Understanding who is visiting a website
Analyzing location & geographic information
Using language identification to segment users
Differentiating new users and returning users
Understanding visitant loyalty, regency, and engagement metrics
Comparing data in accordance with visitors, visits, & page views
Arranging information by browser capabilities
Analyzing information from mobile browsers
Visualizing visitant navigation via Visitant Flow
10. Advertising Reports in Google Analytics
Linking Ad Words account to Google Analytics
Identifying segmentation and campaigns options
How to use keyword reports?
Fine-tuning the match type with Matched Search Queries report
How to increase traffic?
Using Destination URL report to identify landing pages
Identifying the simplest placement options for ads
11. Traffic Sources and Channel Reports in Google Analytics
Understanding where site visitors come from
Analyzing Traffic Sources report
Identifying referred users
Social media traffic sources
Viewing search engine reports
How to introduce campaign tracking?
Planning, creating, & logging a tracking strategy
How to Track offline campaigns?
12. Behavior & Content Reports in Google Analytics
Evaluating top content by metrics
Arranging top content according to page title
Understanding when to use Content Drilldown
Analyzing Behavior Flow and Landing pages
Identifying slow-performing pages with the Site Speed report
Exploring the Internal Site Search Reports
Configuring Site Search
13. Conversions in Google Analytics
Get to know about Goal reports
Value identification through ecommerce reports
Visualizing funnels with Goal Flow
14. Other Reports in Google Analytics
Using real-time data for time-sensitive analysis
Using intelligence alerts to flag important events
Creation of custom intelligence alerts
Dashboard creating and customization
Career Options after this course
Search Engine Optimization Expert, SEO Manager, SEO Project Manager, SEO Specialist, Social Media Optimizer, Link Building Expert, Content Submitter, SEO Executive etc