Digital Marketing


Introduction to Digital Marketing

12 Months

What is Digital Marketing

If you have ever received an e-mail or seen an advertisement flashing on Facebook offering a variety of discount offers from renowned websites, you are no stranger to the world of digital marketing. It refers to the promotion of companies’ products or brands via one or multiple forms of electronic media. Digital marketing varies from traditional marketing in a way that it involves the use of such channels and strategies that allows a company to redefine their marketing campaigns and evaluate what is working and what isn’t at a particular frame of time.

Digital marketers monitor things like what’s being viewed, however usually and for the how long, what content works and doesn’t work, sales conversions, etc. internet is perhaps the biggest and closely associated channel with digital or web marketing. Other commonly used medium of digital marketing include:

Wireless text messaging

Instant mobile messaging


Mobile apps

Electronic billboards

FM-radio channels

Television etc.

Digital Marketing Courses at DICS Institute

DICS Institute offers advanced training in world of digital marketing through its intensified courses in the field. All these courses at our Institute is an initiative from the institute to educate working professionals, part-time working professionals, entrepreneurs, students, PR professionals, product and brand managers, and business owners in the field of digital marketing. The objective of these certificate courses is to provide best and innovative digital solutions for the enhancement in business of individual or a company over the Internet or World Wide Web.

Future of Digital Marketing

The future of marketing is way beyond the traditional marketing methodologies which have been using via TV and radio ads, print ads, hoardings, banners, magazines, etc. Now, marketing is majorly based on online marketing — Marketing which is done in the Digital Sphere. It’s scope in India provides some of the most powerful techniques of marketing where traditional modes of marketing fail. The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future looks great.

Career Prospects and Options in Digital Marketing

The world is going Digital and by the year 2020, most of the companies around the world including India will have online presence and thus creating a lot of career opportunities. As per the eMarketer Report “Digital Marketing Industry is worth $68 billion and in 2016, advertising via mobile phones and tablets rose 200%, to $6 billion. It is estimated to touch $7.8 billion soon.”

There are many other roles or designations that depend upon company and their requirements. Some of the Major Roles in Digital Marketing are:

Digital Director

Social Media Manager

SEO Expert

PPC Professional

Content Marketer

Email Marketing Manager

Analytics Manager

What you will Learn in Digital Marketing in our Institute

Course Title
Digital Marketing Fundamentals
Website Planning & Structure
Search Engine Optimisation
Google Analytics & Webmasters Tools
Facebook Marketing For Business
Google Adwords
Youtube Marketings
Email Marketing
Marketing Automations
Ecommerce & Payment Gateway
Re-Marketing Strategies
Google Plus For Business
LinkedIn, Twitter & Pinterest
Affiliate Marketing & Adsense
Case Studies and Practicals
Exams and Certifications